Download e-book for kindle: 101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This finished, hands-on, step by step consultant is bound to allure extra capability shoppers to any given site. With 1000's of confirmed tips, instruments, and methods, this freshly up-to-date variation offers the most recent internet 2.0 developments and methods comparable to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small company proprietors, experts, site owners, members, new media pros, and web site designers will locate this guidebook beneficial for constructing on-line strategies.В A own password is usually incorporated for having access to the better half web site, which supplies up to date online marketing information and accelerated info. From optimizing web pages for se's and incorporating dynamite public kinfolk recommendations to offline advertising and making sure consumer delight, this guide and site mixed are unbeatable for useful on-line promotional resources.

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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series

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Understand whom you are targeting and build your search engine optimization efforts around your audience. You need to choose keyword phrases that are going to bring sustainable targeted traffic consisting of potential customers—not just anything and everything. What you may think is the perfect keyword phrase may not be used at all by your target market in their search queries, which is why it is so critical to research and validate your keywords. Ideally, each page of your Web site is going to focus on a different set of keywords that are specific to the content at hand.

A detailed discussion net for pages to index. on submissions to search engines and directories can be found in Chapter 8. Registering with search engines is fairly simple. In most cases, you simply have to submit your URL or Internet address on their submission form. Even if your URL is not registered with search engines, a number of the major search engines will eventually find you, as their bots are continually roaming the Internet looking for new sites to index. Your odds of being indexed increase significantly if you have a well-developed links strategy.

Alt attributes Visual Notes Check your site using different browsers. What viewers see when your site is downloaded depends on what browser they are using. Different browsers display the same Web site differently. Before you post your site online, check your Planning Your Web Site 23 site with the most popular browsers. You might want to check your Web traffic analysis to see what browsers your Web site visitors are using. Also make sure that you review your site on both a Mac and a PC, as sometimes your Web site looks different depending on the platform.

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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

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