By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra refined consumers/competitors, and a complete new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he promises much more sure-fire advertising recommendations and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this ebook can provide assistance and tips on more than a few sizzling topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacation trips
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No topic what your price range is, you'll be able to salary state of the art advertising and promotional campaigns that get the note out approximately your small business, cement the loyalty of your current customers--and win extra new consumers than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Calendars, refrigerator magnets, pens and pencils, plastic drinking cups, and sunshades for your car dash are just a few of the more common items offered. Search on the Internet for suppliers, and look for items that are useful and inexpensive to give away to your customers. 52. Stick to the Script Create scripts that your staff can use when making sales calls or while they’re answering the phone. You may want to hire an experienced copy- Must-Do Business Tactics ✹ 45 writer to help with this because you don’t want your script to be wooden or to contain any false notes.
Make sure that you’re training interviewers well about exactly how you want the survey done. It’s useful to train one employee for that responsibility, someone who normally works in a different location or doesn’t usually have contact with customers. This helps reduce the possibility of skewed results caused by customers who have a personal knowledge of your staff. Always conduct your survey after customers have had their transaction experience. Let them know that you’re doing a survey, and ask politely if they will fill out the form or answer the questions.
This often works well in busy places so long as your staff is trained to encourage customers to fill out the cards. Customers in businesses in upscale categories prefer being interviewed. You can hire interviewers, but the people that consultants hire for these positions often aren’t up to snuff, and they don’t know your business. Make sure that you’re training interviewers well about exactly how you want the survey done. It’s useful to train one employee for that responsibility, someone who normally works in a different location or doesn’t usually have contact with customers.
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein