Andrea Phillips's A Creator’s Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To method advisor to Transmedia Storytelling

“Phillips’s publication is a robust instrument for an individual who desires to make a profession for him- or herself in the global of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the facility it will possibly have while used with a compelling and robust story."
―David Gale, govt vice chairman, MTV move Media

“Transmedia storytelling is a daring and intriguing new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and join the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving innovations at the back of multiplatform narrative. Andrea Phillips is one among a small handful of writers in a position to either practising and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and unusually extraordinary international of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A classes with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a innovative method for telling tales throughout a number of media structures and formats―and it’s quickly turning into the go-to procedure for a large choice of companies. when you paintings in advertising and marketing, unique, or ads, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, interact, and captivate your viewers, you would like this booklet. Written by way of an award-winning transmedia author and popular video games dressmaker, this booklet exhibits you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll find out how to:

  • Choose the appropriate systems to your story
  • make a decision no matter if to DIY or outsource paintings
  • Find and preserve a robust middle creation crew
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal profitable transmedia career

With those confirmed media-ready thoughts, you’ll tips on how to generate must-read content material, must-see video clips, and must-visit web content that might merely develop greater as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions akin to trade fact video games and fictional personality sites―or even “old-fashioned” systems comparable to e-mail and make contact with calls. The extra you connect with your viewers and the extra you get them curious about the storytelling strategy, the extra winning you are going to be.

This isn’t the longer term. this can be now. this is often the way you inform your tale, contact your viewers, and take your online game to the following level―through transmedia storytelling.

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Additional resources for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Sample text

In The Beast, he grapples with the events from the movie, now that he is a grown man. Indeed, the game worked on two levels: as an independent mystery, in which the players tried to help a young woman solve the murder of her friend Evan Chan; and as a study in the long-term consequences of the events of the film. It’s no surprise that the game’s writer, Sean Stewart, is also an award-winning novelist. According to Dr. Christy Dena’s compilation of ARG statistics, the game drew between 1 and 3 million players from around the world, and created more than 300 million impressions from coverage in mainstream media: Wired, CNN, Time magazine, and so on.

Television has a huge advantage over other media in this respect, because of its episodic nature. Any transmedia extension of a character can evolve over time in conjunction with the episodes’ air dates. The TV show How I Met Your Mother is an absolute pro at creating characterization extensions for a character—in particular, ladies’ man Barney Stinson, as played by Neil Patrick Harris. Barney doesn’t just have a Twitter feed (@Broslife) sending out pithy commentary for the man who wants to be a player: “Happy Cinco De Mayo .

The cable network USA, on the other hand, has embraced the method of creating blogs as written by the shows’ characters—Monk, Psych, Covert Affairs. You can also do characterization and a little worldbuilding at the same time. Pam Beesly and Jim Halpert from the show The Office had a wedding website (just like a real couple might in the run-up to any real-life marriage), including information on where the wedding would be held and what other activities guests in town might enjoy. After the wedding episode aired, the website was updated to incorporate a gallery of wedding pictures.

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips


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