Download PDF by Mark Tungate: Adland: A Global History of Advertising (1st Edition)

By Mark Tungate

ISBN-10: 0749448377

ISBN-13: 9780749448370

Let's face it: ads is a type of industries that make you itch to drag again the curtain and have a look backstage. Adland does simply that. It takes an international view of the improvement of advertisements, and utilizing first-hand bills from key figures it takes a difficult inspect the way forward for ads as well.

The e-book comprises fresh interviews with a few of the key avid gamers who formed the area of advertisements from the Nineteen Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO inventive legend; John Hegarty, Chairman and world wide inventive Director, BBH; Maurice Levy, President, Publicis team; George Lois, Madison street artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early profession in ads within the Nineteen Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB around the world; Kevin Roberts, CEO around the world, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.

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Additional resources for Adland: A Global History of Advertising (1st Edition)

Sample text

But the profits that the advertising agencies reaped from this new market were not enough to protect them from the approaching financial maelstrom. RUBICAM VERSUS THE DEPRESSION An image provided by the ad agency D’Arcy, of Santa Claus dressed in the red and white livery of Coca-Cola (his traditional attire from then on), was one of the only cheerful sights on the wintry streets of America in 1931. Unemployment had risen to 8 million, having doubled in a year. The Wall Street Crash of October 1929 had ripped the floor out of the US economy and sent a shudder through the entire Western world (with the shockwave hitting debt-ridden Germany particularly hard).

It was, he recalled, ‘designed to produce an immediate interview or a couple of black eyes for the writer’ (‘Leaders in Marketing’, Journal of Marketing, April 1962). Rubicam’s talent must have blazed off the page: Armstrong called him back into the office and hired him. W. Ayer. Here, for the Steinway piano account, Rubicam hit the right note, with an ad describing the piano as ‘The Instrument of the Immortals’. R. ’ Rubicam’s closest friend at Ayer was James Orr Young, an amiable account man seven years his senior who had also moved over from the Armstrong agency.

Slowly, the big agencies were going global. This period also saw the strengthening of an industry that was to remain a reliable source of income for advertising agencies for years to From Propaganda to Soap 29 come: tobacco. J. Reynolds (Camel), Liggett & Myers (Chesterfield) and American Tobacco (Lucky Strike) had been fiercely competing for the traditionally male market of cigarette smokers. But now they noticed that a new generation of young, liberated women was starting to smoke – even though this was still considered socially unacceptable.

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Adland: A Global History of Advertising (1st Edition) by Mark Tungate

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